Designers Fashion Interview Profile

Designer Profile Theodora & Callum

Our latest accessory obsession has us craving the colours of the Mediterranean, stockpiling on prints and obsessively watching YouTube videos to learn about the infinite ways to tie, style and sport a scarf. Theodora & Callum launched only a year ago for Spring 2011 and has already gained an immense following among celebrities and stylites coast to coast. With vibrant scarves that make you feel like you’re on a year round vacation and shoes and handbags licensed by none other than Stuart Weitzman—the label is expanding this season introducing caftans to the line, and has plans for home accessories and swimwear in the works.

There’s no question that Theodora & Callum is doing things right—and that’s because the ladies behind the brand are no strangers to the fashion industry. For a bit of insider advice, we caught up with T&C co-founder Stefani Greenfield—you might also know her as the co-founder of the internationally acclaimed SCOOP NYC stores—to get her take on accessorizing for the season.

A lot of people associate scarves with the fall and winter seasons. How have you taken a typically cold-weather accessory and turned it into something people can wear year round?

Theodora & Callum scarves are the ultimate in versatile accessories for the modern bohemian woman. They can be worn on the beach as a pareo, to dinner as a scarf, in the city as a drapey vest or halter top…the options are endless! This summer we are opening a store in East Hampton. Theodora & Callum is so perfectly suited for the Hamptons lifestyle—winter, spring, summer or fall!


RWH: In your words, summer dressing should be:

T&C: Chic and effortless.


RWH: What’s your advice for achieving an easy, yet chic summer look?

T&C: Wear what suits your personality, your body and your lifestyle. And a little bronzer never hurts!


RWH: Is there a particular colour palette that you’re loving for the upcoming season?

T&C: Theodora & Callum is all about varied and vibrant colours. Our scarves run the gamut from bold brights to soft sorbets and every colour palette in between!


RWH: Do you have a favourite pattern or piece from your Spring/Summer collection?


T&C: I could never choose one favourite! I spend time in Greece in July and have always been inspired by the Aegean Sea and Evil Eye. There is a lot of Mediterranean influence in Theodora & Callum’s Spring/Summer collection.


RWH: Mixed prints are a huge trend right now—do you think there’s a point when wearing multiple printed accessories becomes too much?

T&C: I love to mix prints! To avoid overdoing it, keep the prints tonal or in the same colour family.


RWH: Do you have a go-to destination for the summer season?

T&C: This summer I will be spending time in Greece, The Hamptons (to celebrate our new store!) and Malibu.


Theodora & Callum is available at Nordstrom, Neiman Marcus, Saks and Bloomingdales among other high-end boutiques. The label’s first retail store recently opened in East Hampton, New York this summer—making a gridlocked ride down the LIE from Manhattan worth the trip.

You can find more of them online and remember to keep your eye out for great fashion deals online that can help you save money on all the top brands. Shopping online has opened the world of fashion up and allows us to discover great new designers as well as finding deals that help your pocket too.

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